WE ARE

Relationships

WE ARE

Relationships

WE ARE

Relationships

WE ARE

Relationships

WE ARE

Relationships

WE ARE

Relationships

Consumer and Fashion PR Agency

Get In Touch

info@instinct-pr.com
13-19 Vine Hill, London EC1R 5DW
+44 (0)20 7836 4876

Who We Are

Connection is our superpower and consistently outstanding media coverage is our key to reaching and engaging an audience.

With bright ideas and the best talent, real relationships mean that our campaigns hit the mark across offline, online, digital social, influencers, owned, earned, shared and paid for channels.

With results always front of mind, our creative and strategic campaigns generate exposure that shape opinions and take brands to the next level.

We’re proud of our reputation for exceeding ambitious targets, and the trust we’ve built as a result. Brands shine – and our relationships just keep getting stronger.

Our Work

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M&S

M&S Food turned to instinct to amplify its biggest ever marketing campaign, Little Shop, through impactful influencer relations and partnerships. We recruited over 30 family influencers to create over 250 pieces of content, all going live on launch day leading to a VIP media event hosted by our “shopkeeper” Rochelle Humes.

Malibu

With merch drops all the rage for Gen-Z, Malibu capitalised on the opportunity and launched the first Malibu Christmas Collection. The limited-edition three-piece range featured iconic items including the fur bucket hat and sold out within 48 hours thanks to strong influencer campaign content and press launch.

Malfy

instinct launched Malfy gin to the UK and swiftly had Stylistas across the country living La Dolce Vita through a series of exclusive events hosted by Laura Jackson, Daisy Lowe and Portia Freeman as well as support for festivals, VIP seeding, hot London restaurant collabs, and experiential activations.

Children with Cancer UK

Children with Cancer UK launched its annual fundraising campaign ‘Style Against Cancer’, and instinct was challenged to amplify the campaign and drive awareness, setting a foundation for years to come. Instinct onboarded a host of VIPs and influencers to support the campaign during launch week, creating a call of action called “chop chop”; encouraging followers to get their haircut at salons supporting the charity. There was a huge buzz on social and resulting national diary coverage, encouraging Brits to donate and provide essential funds for childhood cancer research.

White Stuff

Following a brand relaunch in 2020, instinct has worked with White Stuff on a mission to shift perceptions and capture new audiences. Through targeted press relations and influencer outreach, the brand has transformed its media output with regular coverage in premium titles and is now being worn by fashionistas across media.

Disney on Ice

instinct has worked with Disney On Ice for the last ten years, in which we have supported sixteen magical UK tours. Initially focusing on national press, instinct now look after all media, influencer and celebrity relations across the UK, and over the years have created magical campaigns - from dressing Denise Van Outen in a dress made of ice, training up Frankie Bridge to be in the show, and even making it snow in Summer!

Plymouth

With many Brits staycationing after the pandemic, Plymouth Gin launched a campaign alongside Plymouth based global conservation charity The Ocean Conservation Trust with one core call to action – if everyone picked up 5 pieces of litter when they are at the beach, that would be 500 million less pieces of rubbish on the coast.

Barnardo’s

Barnardo’s recruited Good instinct to help drive awareness for its #FashionForAll campaign, positioning the charity's retail shops as a go-to destination for stylish, sustainable and affordable finds. Featuring a dynamic group of famous faces that champion inclusivity and diversity, we generated buzz for the campaign through perception shifting media coverage and a buzzy VIP and influencer event, resulting in an uplift in footfall, web traffic and Instagram followers for the charity

Nautica

instinct kicked off the launch of Nautica EU with a showcase event at the Oxbridge boat race, hosted by Oliver Cheshire with the great and the good of the fashion industry in attendance. The brand cemented its return through a hard-working press office and influencer outreach across the Summer.

Absolut

Absolut was launching its brand new ready-to-drink passionfruit martini and called on instinct to ensure it was in the hands of the it-crowd. The cans were seeded to influencers in a "sensory" delivery and talent were encouraged to show how the brand can be enjoyed "anytime, anywhere" in support of the new above the line campaign.

QVC

instinct has been QVC's agency of choice to handle their press office across fashion, accessories, home and gardens for five years and counting. Initially enlisted to help shift perceptions and target new audiences, the instinct team has successfully delivered against high KPIs season after season for celebrity launches, influencer events, ongoing seeding campaigns and brand launches.

Prostate Cancer

instinct was challenged to creatively amplify the launch of Prostate Cancer UK’s Men, we are with you campaign – reminding the world that men are worth saving. We made sure passers-by on London’s Southbank couldn’t miss the point – with a giant acrylic ‘savings jar’, containing actual men whose lives have been affected by the disease.

Beefeater

Beefeater Gin turned to instinct to amplify its largest influencer campaign yet, partnering with London tastemakers to attend the capital's coolest festivals of the summer including Cross the Tracks and Wide Awake. instinct brought a creative flare partnering with a dance crew to bring to life Beefeater’s ‘Underground of Sound’ activation at All Points East.

Diadora

We brought the hype back to Diadora and reinvigorated love for the classic, Italian sportswear brand through a hard-working press office as well as seeding 150+ products per season to sneakerheads alongside partnerships with DAZED and CLASH. The brand celebrated its successful return at a 70th anniversary party at Pitti Florence with press from the UK enjoying a bespoke art exhibition.

Replay

Instinct’s long-standing client Replay celebrates its style credentials though an ongoing press office, ensuring proactive media relations and seeding across press, talent and influencers. From VIP trips to Mykonos to global launches at the Old Selfridges hotel, the team continue to make an impact with fashion media for this iconic denim brand season after season.

Marvel

For Marvel Universe LIVE's first ever UK tour we had a big awareness job to do. We hosted a VIP meet and greet for the likes of Tom and Giovanna Fletcher, secured blanket coverage nationally and regionally, and invited key titles and influencers behind the scenes to try their hand at being a superhero stuntman, and generated massive editorial and social reach as a result.

Ruggable

Instinct was briefed to create a sensation for the reveal of US washable rug brand Ruggable on UK soil. We quickly established it as the "must-have" home innovation through a hard-working press office with ongoing influencer and VIP relations, a podcast sponsorship with Laura Jackson and partnership with ShNordic as well as support for design collaborations with the likes of Jonathan Adler.

Lillet

To celebrate the 150th anniversary of Lillet, a brand made by women for women, we hosted three empowered female influencers at the Lillet brand home in Podensac. Guests enjoyed a visit to La Masion Lillet, female empowerment panel talks and a memorable tour of Arcachon, as well as many a Lillet Spritz! Social content shared the celebration with their audiences, and valuable relationships were built along the way.

Aberlour

instinct built Aberlour's craft and luxury credentials through the launch of the "House of Aberlour": an exclusive, invite-only network of whisky enthusiasts and discerning tastemakers. So far, The House has celebrated the launch of new products including Aberlour A’bunadh Alba, and enjoyed off a variety of events as well as individual tastings, positioning Aberlour as a must-have drink for those in the know.

Find out more about our client work…

info@instinct-pr-com

Latest News

White Stuff Wardrobe Inspo

White Stuff Wardrobe Inspo

White Stuff's summer collection is all about memories made in the dreamy days of summer, inspired by a myriad of places, from garden parties in the British countryside to French flea markets and trips around North Africa. To make noise for the launches and ensure...

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Lifting the Freezer Lid on Brits’ Ice Cream Habits

Lifting the Freezer Lid on Brits’ Ice Cream Habits

Sun’s out, scoops out! To drive awareness for the launch offer for the Ninja Creami Deluxe ice cream & frozen drink maker at QVC, we lifted the freezer lid on the nation’s ice cream habits, generating a flurry of press coverage in the likes of Metro, Mirror, The...

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Sliding into Sandal Season with Olukai

Sliding into Sandal Season with Olukai

To launch Hawaiian-inspired footwear brand OluKai’s summer collection, we brought the Aloha lifestyle (and the sunny weather) to Soho, treating press and influencers to luxury pedicures and a new pair of premium sandals from our seeding suite.  Hosted at luxury nail...

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Spilling our Guts with Tommy Hilfiger

Spilling our Guts with Tommy Hilfiger

Seeing you tonight, it's a bad idea right? To make noise for Tommy Hilfiger watches and jewellery in the lead-up to summer, we engaged top tier media and influencers by bringing together two all-American icons…. Yes you guessed it, we took over a VIP suite at The O2,...

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Good instinct takes on the Pride of Scotland Awards

Good instinct takes on the Pride of Scotland Awards

Since the launch of instinct’s charity arm, ‘Good instinct’, two years ago, we’ve supported a range of worthwhile causes and purpose-led organisations, from Children With Cancer, Barnardo’s Fashion, refugee charity The Lotus Flower and just last week we added the...

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VIP Hospitality in Full Bloom

VIP Hospitality in Full Bloom

To launch White Stuff’s new summer edit and activate our VIP campaign for the season ahead, we hosted a group of brilliant women at the RHS Chelsea Flower Show, to enjoy cutting-edge garden design and impressive floral displays, while donning the brand’s newest fits....

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Get In Touch

info@instinct-pr.com
13-19 Vine Hill, London EC1R 5DW
+44 (0)20 7836 4876

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Who’s Involved

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Jonathan Kirkby

Founder and MD

Juliet Price

Deputy MD

Charlotte Boswell

Fashion Director

Jeremy Paterson

Non-Exec Director

Grace Carroll

Account Director

Join the Team

CURRENT VACANCIES

Senior Account Managers

Seeking an SAM with a bursting little black book of contacts across the media landscape, to work on our fashion or consumer clients.

Account Executives / Press Assistants

Always on the look out for ambitious people at the beginning of their PR career so get in touch if you want to learn the ropes and pick up some brilliant experience working with the best team in London!