Consumer and Fashion PR Agency
Get In Touch
info@instinct-pr.com
5th Floor, Jack’s Place, 6 Corbet Place, London, E1 6NN
+44 (0)20 7836 4876
Who We Are
Connection is our superpower and consistently outstanding media coverage is our key to reaching and engaging an audience.
With bright ideas and the best talent, real relationships mean that our campaigns hit the mark across offline, online, digital social, influencers, owned, earned, shared and paid for channels.
With results always front of mind, our creative and strategic campaigns generate exposure that shape opinions and take brands to the next level.
We’re proud of our reputation for exceeding ambitious targets, and the trust we’ve built as a result. Brands shine – and our relationships just keep getting stronger.
Our Work
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M&S
M&S Food turned to instinct to amplify its biggest ever marketing campaign, Little Shop, through impactful influencer relations and partnerships. We recruited over 30 family influencers to create over 250 pieces of content, all going live on launch day leading to a VIP media event hosted by our “shopkeeper” Rochelle Humes.
Malibu
With merch drops all the rage for Gen-Z, Malibu capitalised on the opportunity and launched the first Malibu Christmas Collection. The limited-edition three-piece range featured iconic items including the fur bucket hat and sold out within 48 hours thanks to strong influencer campaign content and press launch.
Malfy
instinct launched Malfy gin to the UK and swiftly had Stylistas across the country living La Dolce Vita through a series of exclusive events hosted by Laura Jackson, Daisy Lowe and Portia Freeman as well as support for festivals, VIP seeding, hot London restaurant collabs, and experiential activations.
Nautica
instinct kicked off the launch of Nautica EU with a showcase event at the Oxbridge boat race, hosted by Oliver Cheshire with the great and the good of the fashion industry in attendance. The brand cemented its return through a hard-working press office and influencer outreach across the Summer.
White Stuff
Following a brand relaunch in 2020, instinct has worked with White Stuff on a mission to shift perceptions and capture new audiences. Through targeted press relations and influencer outreach, the brand has transformed its media output with regular coverage in premium titles and is now being worn by fashionistas across media.
Disney on Ice
instinct has worked with Disney On Ice for the last ten years, in which we have supported sixteen magical UK tours. Initially focusing on national press, instinct now look after all media, influencer and celebrity relations across the UK, and over the years have created magical campaigns - from dressing Denise Van Outen in a dress made of ice, training up Frankie Bridge to be in the show, and even making it snow in Summer!
Plymouth
With many Brits staycationing after the pandemic, Plymouth Gin launched a campaign alongside Plymouth based global conservation charity The Ocean Conservation Trust with one core call to action – if everyone picked up 5 pieces of litter when they are at the beach, that would be 500 million less pieces of rubbish on the coast.
Beefeater
Beefeater Gin turned to instinct to amplify its largest influencer campaign yet, partnering with London tastemakers to attend the capital's coolest festivals of the summer including Cross the Tracks and Wide Awake. instinct brought a creative flare partnering with a dance crew to bring to life Beefeater’s ‘Underground of Sound’ activation at All Points East.
Diadora
We brought the hype back to Diadora and reinvigorated love for the classic, Italian sportswear brand through a hard-working press office as well as seeding 150+ products per season to sneakerheads alongside partnerships with DAZED and CLASH. The brand celebrated its successful return at a 70th anniversary party at Pitti Florence with press from the UK enjoying a bespoke art exhibition.
Replay
Instinct’s long-standing client Replay celebrates its style credentials though an ongoing press office, ensuring proactive media relations and seeding across press, talent and influencers. From VIP trips to Mykonos to global launches at the Old Selfridges hotel, the team continue to make an impact with fashion media for this iconic denim brand season after season.
Marvel
For Marvel Universe LIVE's first ever UK tour we had a big awareness job to do. We hosted a VIP meet and greet for the likes of Tom and Giovanna Fletcher, secured blanket coverage nationally and regionally, and invited key titles and influencers behind the scenes to try their hand at being a superhero stuntman, and generated massive editorial and social reach as a result.
Ruggable
Instinct was briefed to create a sensation for the reveal of US washable rug brand Ruggable on UK soil. We quickly established it as the "must-have" home innovation through a hard-working press office with ongoing influencer and VIP relations, a podcast sponsorship with Laura Jackson and partnership with ShNordic as well as support for design collaborations with the likes of Jonathan Adler.
Lillet
To celebrate the 150th anniversary of Lillet, a brand made by women for women, we hosted three empowered female influencers at the Lillet brand home in Podensac. Guests enjoyed a visit to La Masion Lillet, female empowerment panel talks and a memorable tour of Arcachon, as well as many a Lillet Spritz! Social content shared the celebration with their audiences, and valuable relationships were built along the way.
Aberlour
instinct built Aberlour's craft and luxury credentials through the launch of the "House of Aberlour": an exclusive, invite-only network of whisky enthusiasts and discerning tastemakers. So far, The House has celebrated the launch of new products including Aberlour A’bunadh Alba, and enjoyed off a variety of events as well as individual tastings, positioning Aberlour as a must-have drink for those in the know.
Absolut
Absolut was launching its brand new ready-to-drink passionfruit martini and called on instinct to ensure it was in the hands of the it-crowd. The cans were seeded to influencers in a "sensory" delivery and talent were encouraged to show how the brand can be enjoyed "anytime, anywhere" in support of the new above the line campaign.
QVC
instinct has been QVC's agency of choice to handle their press office across fashion, accessories, home and gardens for five years and counting. Initially enlisted to help shift perceptions and target new audiences, the instinct team has successfully delivered against high KPIs season after season for celebrity launches, influencer events, ongoing seeding campaigns and brand launches.
Prostate Cancer
instinct was challenged to creatively amplify the launch of Prostate Cancer UK’s Men, we are with you campaign – reminding the world that men are worth saving. We made sure passers-by on London’s Southbank couldn’t miss the point – with a giant acrylic ‘savings jar’, containing actual men whose lives have been affected by the disease.
Find out more about our client work…
Latest News
Spritzing up our Summer
Did someone say festival season?! We recently supported Lillet's very first festival activation by hosting influencers including The London Chatter, Stephanie Yeboah, Klaudia Cloud and Demi Colleen at Wilderness, for a weekend of Lillet Spritzes and other festival...
Hottest Homeware Collab of the Season
Hosting at home has never looked so good! Malfy Gin, the gin from Italy inspired by the Amalfi Coast, has partnered with uber cool ceramicist Laëtitia Rouget for the hottest homeware collaboration of the summer - the Malfy Gin x Laëtitia Rouget Aperitivo platter....
A Hun-tastic Collaboration
U ok hun? This month, we worked with two iconic brands on an even more iconic collaboration.... we combined Moonpig and Hunsnet to create a collaboration of cards and gifts, perfect for celebrating the huns in your life. The selection of cards incorporated gorge-y...
Creating a Splash for Absolut Cocktails
Absolut recently launched its brand new ready-to-drink trio, with a delicious choice of Absolut Espresso Martini, Absolut Strawberry Spritz, and Absolut Passionfruit Martini. To position the trio as the go-to cocktails to enjoy this festival season, Absolut called on...
Adventures by the Sea with White Stuff
White Stuff's latest collection takes inspiration from memories of endless, hazy days, hours whiled away by the seaside, little (and not so little) adventures. To celebrate the launch and create our own memories by the sea, we invited a selection of media to join us...
A Slice of Calm in King’s Cross
QVC has recent launched 'My Garden Escape at QVC' online and on the QVC app, to bring people together to share their passion for gardening, a new destination full of gardening inspiration, live expert tips and an ever-changing selection of garden products. To raise...
Get In Touch
info@instinct-pr.com
5th Floor, Jack’s Place, 6 Corbet Place, London, E1 6NN
+44 (0)20 7836 4876
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Who’s Involved
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Jonathan Kirkby
Juliet Price
Rosie Taylor
Charlotte Boswell
Fashion Director
Jeremy Paterson
Caroline Lott
Join the Team
CURRENT VACANCIES
Consumer Senior Account Director
Looking for a kick ass SAD to run media worthy creative campaigns for our consumer clients including Malibu, Beefeater, Plymouth Gin, QVC and Sekonda
Fashion Senior Account Manager
Seeking a Fashion SAM with a bursting little black book of contacts across the fashion media landscape to work on White Stuff, Replay, QVC Fashion and Saint James
Press Assistants
Always on the look out for ambitious people at the beginning of their PR career so get in touch if you want to learn the ropes and pick up some brilliant experience working with the best team in London!