Media relations
FatFace
Industry
Retail
Client
FatFace
Objective
Change perception
After being appointed in early 2025, FatFace tasked instinct with the challenge of breathing fresh life into its media and influencer relations, helping to elevate brand perception and capture new audiences. Taking a strategic approach that spans media relations, affiliate marketing, brand partnerships, and events, the brand has already begun to transform its media presence. FatFace is now regularly featured in premium titles and spotted on fashion-forward figures across the media landscape.