Brand partnership
Mindful Chef x Maison Margaux
Industry
Food & Drink
Client
Mindful Chef
Objective
Drive style credentials
To launch Mindful Chef’s Signature Dine In range and tap into premium style media, instinct partnered with luxury tableware label Maison Margaux. The limited-edition collaboration generated coverage on titles such as Sheerluxe and Country & Town House, as well as elevated at-home dining content from tastemakers including Katherine Ormerod and Desert Island Dishes.
