Last month we launched the V&A | FatFace collection - and it’s made quite the splash. With YOU magazine declaring they’ve “never been more excited about a high street collaboration,” and Stylist naming it one of the “most exciting fashion collabs to shop now,” the collection has generated incredible buzz.

Fronted by Daisy and Pearl Lowe, the capsule reimagines archival V&A prints into a modern, bohemian edit for autumn – fusing heritage with everyday wearability in true FatFace style.

To celebrate, we hosted an intimate launch at Broadwick Soho, where press and influencers gathered to experience the collection first-hand. Welcomed by Daisy and Pearl, guests were introduced to the inspiration behind the prints before enjoying good food, great company, and taking home a portrait from the evening. The event achieved a 100% conversion rate from attending influencers, while also sparking additional press coverage.

Since launch, coverage has continued to build, with six brand features (and counting), product placement, and an interview in Grazia. A debut that’s not only made headlines, but set the tone for an exciting season ahead.