Our strongest campaign yet? 

To make noise for upcoming tour Disney On Ice presents Find Your Hero, we partnered with athletes (and heroes to every kid we know) Montell Douglas and Zack George. Putting modern day heroism to the test, we tasked them to compete in speed and strength challenges against the Disney On Ice skaters, packaging up the content for media alongside research on Gen Alpha’s views on modern day heroism.

The results?
📰 49 pieces of media coverage (and counting!) to a reach of 205M
📣 Talent interviews landed on Mirror, OK! and Express
🔗 99% of coverage included image or video assets from the campaign, 96% included key messaging and 92% included a link to buy tickets
📱 Social coverage to a combined following of 240K, including influencer attendees who joined the shoot

What’s more, our content was shared on Disney On Ice's global Instagram page - typically only reserved for global campaigns!