Pernod Ricard - Sips & Sarnies

To shake up Pernod Ricard’s annual end of year showcase, instinct brought in legendary sandwich experts Dom’s Subs for the ultimate festive collaboration, creating bespoke Christmas sandwiches available for one night only, paired with PRUK brands. The event successfully generated on-the-night social buzz with 80 content pieces to a combined following of 5M, and 130 media and content creator attendees. The night strengthened media relationships and positioned Pernod Ricard as the go-to for Christmas conviviality.