Disney On Ice presents Find Your Hero

To amplify new tour Disney On Ice presents Find Your Hero, instinct teamed up with athletes Montell Douglas and Zack George from the Gladiators, to put heroism to the test. They were tasked to compete in speed and strength challenges against the Disney On Ice skaters, packaging up the content for media alongside research on Gen Alpha’s views on modern day heroism. The campaign generated 50 media features with a reach of 205M and achieved near-universal inclusion of key messaging and assets.