Good instinct
Children with Cancer
Industry
Charity
Client
Children with Cancer
Objective
Drive donations
Children with Cancer UK launched a new annual fundraising campaign, Style Against Cancer, for which instinct created a viral social moment to drive awareness and sign-ups. Household names from the world of TV, music and celebrity hairdressing created a movement, with 43 social posts to a combined following of 13.5M using the campaign hashtag #ChopChop. instinct took this social buzz further to generate media features with titles such as Metro, Mail Online and Mirror to an overall press reach of 37.M.
