
Keeping It Cool – Introducing FIELDBAR
Date published:
instinct team
Wondering how to survive the next summer heatwave? Well it sounds like the perfect time to tell you all about summer’s must-have accessory (and our chic new client): The Fieldbar Co. Handcrafted in Cape Town and inspired by the African safari, FIELDBAR creates handcrafted cooler boxes that are durable, versatile and comfortable to carry – redefining the cooler as a design-led lifestyle essential.
We’re on a mission to make them the go-to accessory for outdoor hosting this summer, through strategic media relations, influencer engagement and product seeding, supporting FIELDBAR’s growth in the UK.
Jonathan Kirkby, our Founder and MD shared: “We’re excited to be working with FIELDBAR as they continue to build their footprint in the UK and Europe. It’s not often a brand comes along that truly reinvents a product category – and FIELDBAR is doing exactly that. We can’t wait to bring their story to life and make their beautifully built coolers a must-have this summer and beyond.”
Already a cult favourite across the Southern Hemisphere, FIELDBAR is now making waves across the UK and Europe, with India Hicks as its official Global House Ambassador, with her refined eye for design and international lifestyle influence.
Stay tuned to see FIELDBAR everywhere this summer!


