
A Roar-some New Client Win
Date published:
instinct team
We’ve got some dino-mite news! We’ve been appointed by global immersive entertainment leader NEON to handle the UK PR launch of London’s newest visitor attraction at Battersea Power Station – kicking off with Jurassic World: The Experience.
This epic, family-friendly exhibition invites visitors to walk through the iconic Jurassic World gates and come face to face with prehistoric giants – all inside a purpose-built, 3,200m² space in the heart of London.
Fans of the franchise and audiences of all ages will be immersed in scenes inspired by the beloved films including walking beneath a towering Brachiosaurus, exploring the lab of genetic development, coming face to face with Velociraptor Blue, and even get a rare up-close look at the most vicious dinosaur of them all, the Tyrannosaurus rex.Guests will also be able to interact with baby dinosaurs, discover and engage with actual fossilised dinosaur bones.
Jonathan Kirkby, our Founder and MD comments, “We’re thrilled to add NEON to our mix of entertainment clients. With our extensive experience in live family entertainment, there isn’t a journalist or influencer with small kids we haven’t worked with and so we look forward to delivering compelling PR campaigns that will get everyone talking about London’s newest and most engaging experience offering. After all, who doesn’t love dinosaurs?!”
Our press office has already roared to life, with announcement coverage in the likes of The Sun, Daily Star and Yahoo!, alongside organic social coverage to a following of over 1M. There’s plenty more hatching soon, from creative stunts and VIP event management to influencer engagement and partnerships, to generate awareness for NEON exhibitions and drive ticket sales 🦖
