Family activities often focus on keeping the kids entertained, but what about mums? Finding moments for them to connect and enjoy themselves at the same time is rare! So, to launch Disney On Ice presents 100 Years of Wonder, we partnered with Peanut – the platform dedicated to bringing mums together – to create an event that offered the best of both worlds.

Before the show, we hosted an exclusive meet-up where mums could chat, connect, and take a breather while their little ones got stuck into colouring, activities, face painting and more. And because no Disney On Ice event is complete without a little extra magic, our guests also had the chance to meet the stars of the show – Minnie and Mickey Mouse.

To amplify the event and drive social buzz, we teamed up with Chyna Mills, who promoted the meet-up alongside husband Neil Jones and members of her wider network, ensuring we reached an even wider audience.

Alongside the meet up itself, we worked with Peanut to run a competition for app users to win tickets, as well as well as promoting the show through native in-app advertising. The results speak for themselves, with almost 100K impressions across social and 130K in-app impressions, surpassing initial targets by 53%.

By focusing on both digital and in-person touchpoints, the campaign drove awareness for the new tour while also creating meaningful moments for mums and their families. Tick!