Brand campaign
M&S Food
Industry
Food & Drink
Client
M&S Food
Objective
Drive engagement
M&S Food turned to instinct to amplify its biggest ever marketing campaign, Little Shop, through impactful influencer relations and partnerships. We recruited over 30 family influencers to create over 250 pieces of content, all going live on launch day leading to a VIP media event hosted by our “shopkeeper” Rochelle Humes.
