Media relations
Fieldbar
Industry
Outdoor goods
Client
Fieldbar
Objective
Drive fame
Handcrafted in Cape Town and newly launched in the UK, FIELDBAR partnered with Instinct to introduce its luxury cooler boxes to a style-conscious audience. Through targeted media outreach and influencer partnerships, Instinct positioned FIELDBAR as the must-have outdoor accessory for the modern sophisticate. Within just three months, the campaign doubled the brand’s UK social following and cemented its place among design-led lifestyle brands.
