Influencer engagement
Hawes & Curtis
Industry
Retail
Client
Hawes & Curtis
Objective
Reach new audiences
Instinct established the brand’s first influencer programme, creating an always-on approach that fostered authentic relationships and consistent content across social channels. The Gary Neville Edit was unveiled with a star-studded in-store event, and Instinct has hosted influencers at key cultural events including Ascot and Goodwood, building meaningful brand advocacy and visibility across lifestyle and fashion audiences.