Brand Launch
Malfy
Industry
Food & Drink
Client
Pernod Ricard UK
Objective
Create and drive style credentials
instinct launched Malfy gin to the UK and swiftly had Stylistas across the country living La Dolce Vita through a series of exclusive events hosted by Laura Jackson, Daisy Lowe and Portia Freeman as well as through VIP seeding, hot London restaurant collabs and experiential activations.
