Good instinct
Barnardo’s
Industry
Charity Retail
Client
Barnardo’s
Objective
Raise awareness
Barnardo’s recruited Instinct’s charitable arm, Good Instinct, to help drive awareness for its #FashionForAll campaign, positioning the charity's retail shops as a go-to destination for stylish, sustainable and affordable finds. Instinct secured VIP ambassadors and created an earned media strategy across fashion press.
