Last week, we celebrated a major fashion moment for FatFace: the launch of The Autumn Anthology, FatFace’s collaboration with celebrity stylist Sinead McKeefry.

Embodying her signature “haute country” aesthetic, the collection brings together statement check co-ords, cosy wool knits and timeless barn jackets, alongside easy autumn dresses and new-season outerwear.

To make noise for the campaign, we brought the Scottish Highlands to Mayfair, welcoming fashion media and content creators for an intimate breakfast at Mount St. And despite it being a very busy morning in the fashion calendar, we welcomed 14 media and 10 influencers with a combined following of 2.6 million, and zero drop-outs. Unheard of!

Playing on the collection’s storytelling theme, books were at the heart of the event. Thrifted hard backs were styled throughout the table, and each guest received a mystery book known for an iconic fashion reference. 

The conversation has carried on well beyond breakfast, with the event and wider Autumn Anthology campaign already generating coverage across The Telegraph, Grazia, Red, Stylist, Eliza, Woman&Home and more. Not to mention social coverage to a reach of 2.6 million followers from industry heavyweights like Erica Davies, Kat Farmer and Debbie Le.

Watch out for FatFace's next moves!