We’ve ticked off plenty from our PR bucket list, but recently we achieved a long-time dream—launching our very own podcast.

With the debut of the new tour, Disney On Ice presents Road Trip Adventures, we put our creative thinking caps on. Tapping into the insight that parents struggle to keep their kids occupied in the car during long journeys over the summer hols, we wondered could we offer families the perfect antidote to backseat boredom? The result: the first-ever Disney On Ice podcast, designed to entertain families on their own road trips!

Partnering with Fun Kids, a leading kids’ radio and podcast network, and hosted by presenter Gemma Atkinson, we created a podcast mini-series packed with Disney trivia, interactive games, and exclusive behind-the-scenes insights from the show. We learnt plenty along the way – turns out that recording a podcast in the back room of an ice rink, with an incredibly loud fridge, isn’t always best for sound quality…. *skip to us all piling into Gemma’s car to record*

To spread the magic, we teamed up with HELLO!, alongside Gemma announcing the launch to her social network, resulting in over 1 million views across her content. But the magic didn’t stop there. We secured editorial features in Mail Online, Fabulous, Closer, New!, First News, and more, reaching a combined audience of over 114 million.

The best part? Our three podcast episodes garnered over 25,000 downloads—double Fun Kids’ usual listener figures.

Alan Brussolo, Regional PR & Marketing Manager for Feld Entertainment, “We are so excited to have launched a podcast for families to find out about the world of Disney On Ice, and thrilled that the results show that so many have enjoyed listening! A big well done to the instinct team for making this happen, and we look forward to launching more ‘first’s’ together”.

Successful podcast? Nailed it!