Ahead of the hotly anticipated Emily in Paris season 3, our client French wine-based aperitif Lillet launched an exclusive limited-edition bottle.

Inspired by Emily’s love for France and fashion, the new Lillet x Emily in Paris bottle features whimsical, chic Parisian illustrations that perfectly capture the spirit of both the show and the brand. Inspired by the title character Emily, the bottle features a couture illustration of Emily's oh so iconic Emily by night little black dress look. Tres chic! And naturally, as a PR agency ourselves, we took the launch to new heights and rebranded to L’instinct, our Parisian counterpart, with French email signatures, red berets and a whole lot of Lillet Spritz’s…..

Throughout the campaign, we worked with media and influencers to generate a buzz of coverage to support the launch, with 11 pieces of editoral to date across HELLO, The Times, Metro, Grazia and Country & Townhouse to name just a few, reaching a total readership of 372M. Social buzz came as a result of partnering with some equally as chic influencers including the likes of Lorna Luxe, Franki Dammone, Katherine Ormerod and Josh Newis Smith, even working with Lorna on an exclusive year supply giveaway to one lucky follower. And if you thought that was it, Lillet will be featuring in the first episode of the second half of the season, so watch this space!