To celebrate the launch of FatFace's summer collection and In Hot Pursuit campaign, we whisked a group of media and influencers away to the French Riviera for a whirlwind 36 hours in the sun.

Bringing together senior editors from Red, Stylist, HELLO!, Woman & Home and the Daily Mail, alongside influencers Kat Farmer, Erica Davies, Stephanie Yeboah, Liv Purvis and Debbie Le Grainger, the trip was designed to immerse guests in the campaign and showcase the collection in the setting that inspired it.

Antibes proved the perfect backdrop, with guests spending the trip exploring the old town, enjoying long lunches by the water and relaxing at a beach club, all while dressed head-to-toe in FatFace. To bring the In Hot Pursuit campaign to life, guests also took part in a scavenger hunt around the town, uncovering hidden corners of Antibes and embracing the spirit of adventure at the heart of the campaign.

The collection was a huge hit throughout the trip, with guests repeatedly commenting on the quality of the pieces and how well they fitted. The Camille dress became an early favourite, drawing comparisons to a similar style from Dôen (and landing a feature on woman&home as a result), while the Becky embroidered waistcoat and matching skirt proved popular across the two days.

With the trip generating more than 100 social posts from attending media and influencers within 24 hours of returning home, reaching a combined audience of over 1.25 million, it certainly made a splash on social. The impact was felt beyond Instagram, too, with multiple features and main fashion inclusions already landing as a direct result of the trip.

Great weather, a genuinely lovely group of guests and a collection that people couldn't stop talking about made for a pretty special 36 hours on the Riviera - and the perfect way to bring In Hot Pursuit to life.