Hot on the heels of our appointment by global immersive entertainment leader NEON, we pulled off a dino-mite launch event for Jurassic World: The Experience– now open at Battersea Power Station!

We welcomed 70+ VIPs, influencers and media to an exclusive first look inside the 3,200m² prehistoric playground, inviting them to explore, review, and capture immersive content, with plenty of roar-some surprises around every corner 👀

Our highlights?
📸 A star-studded guestlist – Louise Thompson, Rachel Riley, Ashley James, and even Boris and Carrie Johnson dropped by (and for once, Boris didn’t exit early!)
🦕 7 pieces of resulting showbiz coverage, including a half-page in The Telegraph and p2 of The Sun. PR goals!
📱 Influencer and organic social coverage reaching audiences of over 8M and over 120 pieces of content

But it didn’t stop there – we brought the prehistoric action straight to the Good Morning Britain studio to create even more noise for the launch. Susanna Reid, Richard Madeley, and Entertainment Editor Richard Arnold came face-to-face with baby dino Bumpy, while Blue the Velociraptor caused chaos with a surprise on-air appearance!Dream coverage for us, in our broader push to position Jurassic World: The Experience as the must-do immersive experience of the summer, and the segment even got picked up by Mail Online, Metro and Express. PR gold!This is just the beginning – with more media moments, influencer collaborations and stomping-good stunts hatching soon, this is set to be one of London’s most talked-about attractions.