Last Christmas we kicked off the festive period in style, launching Havana Club’s limited edition Añejo 7 Años rum bottle in collaboration with celebrity jewellery designer Jonathan Raksha. With the aim of capturing the attention of tastemakers, generating buzz in the lead-up to Christmas, and ultimately driving sales, we utilised influencer seeding, a proactive press office, and a VIP launch party to bring a taste of Cuba to the UK.

To fire up the celebrations, we hosted an exclusive event in Mayfair, bringing together almost 100 high-profile guests. Among them were model Leomie Anderson, rapper Not3s, and other famous faces, ensuring the event was a hot topic among London tastemakers. Securing over 60 social mentions from the evening and generating a staggering 3 million+ impressions across platforms, the event also resulted in showbiz coverage across the likes of Mail Online, The Sun, and Wonderland.

As part of our always-on press office, we also secured high-impact placements for the bottle in key titles, including gift guide coverage in Grazia and Mail Online and a dedicated announcement piece in trend title PAUSE. Hitting both style and high-reach consumer publications, our outreach positioned the bottle as the must-have festive purchase among style-conscious consumers.

To amplify social buzz, we also partnered with trend-setting content creators to generate elevated content, as well as utilising personalised send outs to engage with fashion influencers on an organic basis. Securing posts from names including Phoebe Torrance, Hana Cross, and Jay Barahinyura, the bottle was certainly up there with the most coveted tipples of the season.