Things got seriously spicy when we were appointed by Absolut to launch ABSOLUT® TABASCO™ into the UK 🌶️

To kick things off, we hosted a fiery launch event at One Club Row, bringing together 50 tastemaker media and creators for an exclusive first taste of the punchy new release.

Guests dived straight into the heat with a Bloody Mary bar and spicy martini tower - and we brought to life the iconic Wieden+Kennedy campaign, transporting guests to the volcanic fields of Iceland. Think volcanic astronauts serving Tabasco oysters and the soundtrack of Walk on the Wild Side.

Coverage came in hot with 42 media credits to a reach of 142M, from Mirror, Metro and Express to HELLO! Fashion. Now time for a spicy marg…