When we discovered that everyone’s favourite Emily In Paris star Lucien Laviscount was set to be the new brand ambassador for Tommy Hilfiger Watches & Jewellery, it's safe to say the team were rather excited.

Of course, this excitement only increased when we were tasked to put on a launch party for VIPs, media and influencers, to announce the partnership, hosted by none other than Mr Laviscount himself *screams internally*. So we hosted the soirée of dreams at Soho House Greek Street, bringing the vibes of New York City’s Upper East Side, a nod to Tommy Hilfiger’s American heritage.

Decorated with the brand’s unmistakable blue and red accents, from the cushions to the artwork, we even prepared branded ice cubes for the (Soho House staple) Picantés - our fave. We welcomed in a host of high profile talent, dressed in Tommy Hilfiger runway looks and modelling the new TH85 Chronograph watch, who were also treated to performances from the sublime Sasha Keable and Jordon WiFi, filling the room with their soulful tunes.

We ushered in over 70 guests throughout the evening, including media attendees from the likes of The Telegraph, British GQ, Stylist Magazine and Sheerluxe. We were also joined by influencers, including Aya Ghandour and Nas Majeed , as well as VIPs such as Jake Humphrey , Sophie Tea and Vas J Morgan to name a few. Boasting a combined following of over 10 million across our attendees, with over 70 social mentions to date, the event has been a resounding success - and with coverage lined up from key titles, we’re only just getting started!