With chic new lines worthy of glossy fashion titles, Ultimo had evolved beyond their familiar tabloid presence. How could they elevate their brand in the eyes of the fashion world, to claim the premium column inches they deserved?

To gain distance from their flirty celebrity campaigns, Ultimo needed to move with a new set. We introduced the brand to House of Holland, in a partnership spanning three seasons at London Fashion Week.
Ultimo’s new lines featured on the LFW catwalk, stylishly paired with Holland’s playful collections. We secured interview time with Henry Holland, social media support, and press attendance on behalf of Ultimo.