Sparkling Ice is well on the way to soda giant status in the US – so instinct was briefed to shake up brand presence among UK soda-sippers. With the debut of Pink Grapefruit approaching, we’d be launching a brand new flavour – and arranging chance meetings with influencers who’d appreciate its lively sparkle. Time to get bottles into the hands of press, and identify the perfect sampling opportunities.
Our approach saw us getting involved with National Picnic Week, dancing to Steps at Kew Gardens and flying through the air on a swinging Trapeze with influencers in the middle of London. A number of different tactics were used across the 6 month campaign that firmly put Sparkling Ice into the hands of UK consumers through great press and influencer outreach opportunities.