Set To Sparkle

Sparkling Ice is well on the way to soda giant status in the US – so instinct was briefed to shake up brand presence among UK soda-sippers. With the debut of Pink Grapefruit approaching, we’d be launching a brand new flavour – and arranging chance meetings with influencers who’d appreciate its lively sparkle. Time to get bottles into the hands of press, and identify the perfect sampling opportunities.

 

Our approach saw us getting involved with National Picnic Week, dancing to Steps at Kew Gardens and flying through the air on a swinging Trapeze with influencers in the middle of London. A number of different tactics were used across the 6 month campaign that firmly put Sparkling Ice into the hands of UK consumers through great press and influencer outreach opportunities.

Results

Notebook, Daily Mail, Mail Online, and London Evening Standard Online came along to our STEPS soiree, with social mentions across social accounts (total reach 6,814). National press coverage including The Sun, Best Magazine, The Healthy Food Guide and the highly sought-after MailOnline Food Bites.

  • Trapeze event: 35 social posts (total reach 1,104,800)
  • 54 additional pieces of social coverage
  • Over 200 key press and influencers gifted
  • Featured as the main water beverage at London Fashion Week for YOU Magazine