Nourish

Savse were multitasking. How could they become the UK’s fastest growing smoothie brand, while simultaneously launching Europe’s first cold-pressed baby food?

Proactive Press Strategy

Our press office targeted press and influencers to become fans of Savse’s cold-pressed creations, securing profile ops with founder Guka across consumer and business press. We signed wellness expert Madeleine Shaw to create Savse’s exclusive Get the Glow range, and TV personality Rochelle Humes to launch Europe’s first cold pressed baby food, My First Savse at our exclusive garden party and in radio interviews.

Results

  • 200+ pieces of coverage including regular pieces in Stylist, The Metro, Sunday Times Style, Vogue Online, Harpers Bazaar Online, YOU Magazine, Guardian Online and Mail Online
  • Savse became Selfridges’ top selling cold drink six months after launch
  • In three years stockists grew to include ASDA, Sainsbury’s, Waitrose, Morrisons and Ocado
  • Guka profiling across Telegraph Magazine, Daily Mirror, The Independent and The Grocer
  • My First Savse launch generated 50+ pieces of coverage, hitting 100% of campaign KPI