QVC needed to drive digital awareness and festive sales equal to their leviathan offering. How could we reposition the channel as the ultimate Christmas shopping destination?

Influence To Accumulate

We recruited four of our heaviest hitting fashion and lifestyle influencers to showcase and amplify aspects of QVC’s diverse product range. We Are Twinset, Fashion Foie Gras, Erica Davies and Dress Like A Mum crafted their own ranges of favourite products and promoted them to highly engaged audiences on their social channels.