QVC needed to drive digital awareness and festive sales equal to their leviathan offering. How could we reposition the channel as the ultimate Christmas shopping destination?

Influence To Accumulate

We recruited four of our heaviest hitting fashion and lifestyle influencers to showcase and amplify aspects of QVC’s diverse product range. We Are Twinset, Fashion Foie Gras, Erica Davies and Dress Like A Mum crafted their own ranges of favourite products and promoted them to highly engaged audiences on their social channels.

Results

  • ŸAll our influencers went above and beyond, doubling their agreed posts
  • QVC UK’s social following increased significantly
  • Approximately 200 posts generated across three month campaign
  • Total of 322,000 targeted followers reached through Instagram posts