instinct have maintained awareness and popularity of QVC UK’s BundleBerry by Amanda Holden for five collections – from the first launch to it being a fully established homeware collection which press now request season after season.
QVC: BundleBerry by Amanda Holden
Momentum has been retained through influencer seeding, consistent media relations and launch events for both press and influencers.
Instinct have not only elevated the reputation of the product, but also presented Amanda as an interiors expert through ‘top tips’ pieces with titles such as Ideal Home Online and interviews with the likes of Red Social.
Homeware influencers, both micro and macro, were gifted with products from the collection – showing all their followers how they chose to style this item within their home.
Results
- 278 pieces of coverage since BundleBerry launch
- 100% of KPIs hit every season
- 2,040% increase in page views at qvcuk.com following Collection 5 launch
- 269 social mentions secured through gifting and launch event