Momentum has been retained through influencer seeding, consistent media relations and launch events for both press and influencers.
Instinct have not only elevated the reputation of the product, but also presented Amanda as an interiors expert through ‘top tips’ pieces with titles such as Ideal Home Online and interviews with the likes of Red Social.
Homeware influencers, both micro and macro, were gifted with products from the collection – showing all their followers how they chose to style this item within their home.