With the Summer holidays approaching, M&S turned to instinct to generate a big buzz for their family-focused Little Shop collectibles. Little Shop featured 25 miniaturised iconic M&S products, for families to collect, play and swap over the summer holidays – building their very own M&S Little Shops!
We enlisted Rochelle Humes and Christine McGuinness alongside stellar family influencers Eimear Varian Barry, London Dad and Life with Ivy Coco to get their followers (and collecting enthusiasts everywhere) involved in the little shop craze!
Rochelle and specially selected guests appeared in our YouTube feature – bringing the Little Shop to life with a host of entertainment.
Our targeted media approach and celebrity seeding went down a storm; with a showstopper featuring the notorious Louie Spence in a hilarious Big Shop-Little Shop video number…!