To become the must-have beauty supplement and inspire press coverage beyond the beauty pages, Lumity needed to get into the hands of the most trusted journalists and influencers in the business.

Beautiful Coverage

We signed international supermodel Helena Christensen to bring Lumity’s beauty-through-health positioning to life, and generate awareness and coverage as Global Brand Ambassador. Meanwhile we made lifelong fans of the UK’s top beauty directors and lifestyle influencers through targeted product trials. We set up meetings and gifted over 100 individuals including A-list celebrities.

Results

  • 80 pieces of coverage across top-tier titles included front cover in the Sunday Telegraph’s Stella magazine and 4-page interview with Helena in Red.
  • Lumity featured in titles such as Glamour, Hello! and Good Housekeeping, and Instagram via beauty expert Sali Hughes.
  • Activity led to ongoing relationships for Lumity in almost all relevant leading magazines and newspapers.