Lands’ End’s press identity was in need of a little TLC, having lost traction in recent seasons. Some smart introductions were required to eliminate barriers and generate high-value, sales-driving fashion coverage.

Quality Connections

We reintroduced Lands’ End to target titles, with press-worthy pieces centre stage. We launched collections via a This Morning Live catwalk showcase, and an exclusive golden titles event at The Ned. Celebrating the brand’s US heritage, we gifted personalised product to press on US holidays to claim social coverage, and kept the brand front of mind through desk appointments, briefings and celebrity gifting.