Havana Club x Places + Faces

When cult label Places + Faces hooked up with the iconic Havana Club to create an exclusive apparel range, instinct was selected to amplify the partnership – targeting UK urban culture media with a two-week burst campaign and fast reacting press office.


Emphasizing the exclusive aspect of the collection and talent association, our product gifting targeted key style and music titles. Despite the challenge of a post-launch press office, we secured coverage in titles such as Pause, Notion and Clash Magazine across online and social channels while overachieving on KPIs.