Ice2

The first-ever live UK performance of Disney’s Frozen would be Disney on Ice’s 2016 Autumn tour. This ice-on-ice spectacular required a launch event to bring its dazzling, arctic appeal to life. In London. In June.

Let It Snow

We made it snow in summer, for a VIP press event in London’s Cavendish Square. Celebrity guests joined children from charity Variety for a magical day, building snowmen with their heroes. Our media, influencer and celebrity engagement strategy was positioned to capitalise on Frozen-mania.

Results

  • Ÿ1000+ pieces of press coverage included ITV London weather report live on ice
  • 7 double page spreads and 15 full pages
  • Most successful Disney On Ice UK tour to date
  • Guests at London’s premiere included Sienna Miller, Alesha Dixon, Caroline Flack, Tom & Giovanna Fletcher and Marvin & Rochelle Humes
  • Doubled ROI from previous tours