The first-ever live UK performance of Disney’s Frozen would be Disney on Ice’s 2016 Autumn tour. This ice-on-ice spectacular required a launch event to bring its dazzling, arctic appeal to life. In London. In June.

Let It Snow

We made it snow in summer, for a VIP press event in London’s Cavendish Square. Celebrity guests joined children from charity Variety for a magical day, building snowmen with their heroes. Our media, influencer and celebrity engagement strategy was positioned to capitalise on Frozen-mania.