After several years away, Diadora was set to return to the UK market. The perfect relaunch would cement the brand’s Italian style credentials in casual culture, and create a host of new fans across Sportswear, Heritage and Football products.

We flew taste-maker press to Diadora HQ in Venice, generating instant buzz on social and in key fashion media; and seeded footwear and apparel throughout the fashion community. A VICE partnership followed, with UK influencers appearing in SS17 apparel. We enlisted football legend Roberto Baggio to launch the Match Winner boot to a packed London crowd at Pro:Direct, securing interviews for Short List and The Independent.