After several years away, Diadora was set to return to the UK market. The perfect relaunch would cement the brand’s Italian style credentials in casual culture, and create a host of new fans across Sportswear, Heritage and Football products.

We flew taste-maker press to Diadora HQ in Venice, generating instant buzz on social and in key fashion media; and seeded footwear and apparel throughout the fashion community. A VICE partnership followed, with UK influencers appearing in SS17 apparel. We enlisted football legend Roberto Baggio to launch the Match Winner boot to a packed London crowd at Pro:Direct, securing interviews for Short List and The Independent.

Results

  • Scoring over 12 features and a PR value of over £0.5million in 1 year
  • Diadora has become a go-to sportswear brand for editors and influencers
  • Routinely featured in sportswear roundups and editorials for Drapers, Marie Claire, GQ, InStyle, ES Magazine, Grazia and The Hunger
  • Gifting included Rita Ora, Maisie Williams and Sam Smith, extending reach through social channels
  • Hit 100% of 2017 KPIs