instinct pr were brought in to generate lifestyle press coverage for the fashion giant ASOS’s #todayis campaign, specifically supporting the launch of the quirky and witty ASOS House Band. The team launched the House Band to key press at an exclusive event at ASOS HQ, attended by the band’s ‘muse’ Millie Mackintosh, who instinct pr arranged to appear in the band’s ‘Supersonic’ video to generate an additional media hook.
Other videos created included ‘Ryan’ in celebration of Ryan Gosling’s birthday, and ‘LOLROFLOMFGLMFAO’. instinct’s brief was to get ASOS on lifestyle pages and the team successfully placed the band’s videos on titles such as the Mail Online, Cosmopolitan, My Daily, OK and Star, resulting in over 200,000 You Tube views.
"We worked with the Instinct team on the ASOS #todayis campaign because we knew how good their celeb contacts and media relationships are. Our faith paid off as they secured some great celebrities for the campaign launch and delivered a tonne of impressive coverage for us."
Greg Jones, Co-Founder of Glass Jar