This month, we were thrilled to start working with White Stuff, as the British brand appointed us to re-connect the much-loved high street staple to UK consumers.

Re-vamping their look, White Stuff boasts an extensive offering across womenswear, menswear, and kidswear as well as homeware, bringing new colour combos shapes and new twists on old favourites all whilst having a little less impact on the planet – we couldn’t wait for the media to find out all about it.

Launching their AW21 collection, the team secured coverage across some of the UKs top titles. From the Peggy Wool shacket appearing on ITV This Morning, to collection favourites featured on YOU, Stella, and HELLO! – reconnecting White Stuff to the UK market is well and truly underway.

Coverage doesn’t stop there… the team are working on seeding White Stuff to our influencer network to get White Stuff out to every corner. Keep your eyes peeled!

To date, the instinct team have generated 28 features and we’re looking forward to seeing White Stuff continue to take the UK by storm.