White Stuff Roll into 2023
White Stuff’s SS23 collection takes inspiration from those picturesque, relaxed ganders around the city. Picture this, it’s the first mild day of Spring. Jumper, jeans and out of office on. Espresso and a good book, watching the world go by. Bliss. The latest White Stuff collection offers up the perfect spring pieces to fully embody that lifestyle.
To launch the Spring and Summer collections, we invited media and influencers to enjoy a fun filled evening in the city. Starting off the night at the iconic Flippers roller disco, they were greeted to free flowing fizz and canapés, before enjoying a very nerve-racking race around the ring. *(No press were seriously injured in the making of this event!)
After our guests had hung up their skates, we mooched over the road to Soho House to enjoy a much more relaxed and intimate affair. Guests perused the rails, before enjoying a three course dinner around a beautifully decorated table, spring blooms perfectly matching the colour palette of the collections.
Guests in attendance included press from Stylist, Sunday Times Style, Red and Grazia as well as a host of influencers, all able to get that key face time with the product whilst listening to the inspirations behind the collection from the White Stuff Head of Design. Watch this space, as you’ll be seeing White Stuff everywhere this season…