We’ve Been Charmed… frkl. Launches at QVC

4th April 2024

Introducing the latest sensation in customisable jewellery, frkl., created by jewellery lover and TV icon Angela Scanlon, now available at QVC UK. Charm jewellery is undoubtably the accessory trend of the moment, with frkl. leading the way with its selection of unique and memorable charms. To drive awareness for the QVC launch, including the QVC exclusive flower charm, we invited 20+ media and influencer to an intimate event hosted by Angela, just in time for St Patrick’s Day.

Set against the backdrop of Notting Hill hotspot, the Pelican, guests including media from Red and YOU and influencers Liv Purvis and Jess Shepherd joined Angela for drop-in sessions, sampling canapés, enjoying insta-worthy moments and creating their very own earrings using charms from the collection. Angela educated our guests all about the inspiration behind the collection, sharing her styling tips on how each piece can be made unique to the wearer.

As the evening unfolded, we hosted a “charming” dinner for top tier press – a more intimate setting to enjoy quality face time with Angela and explore the collection. The event was a resounding success, with 85% of guests posting on their social channels to a combined following of 1.3M, driving fame for the QVC launch. We also landed a full feature on YOU Magazine, positioning frkl. and QVC at the forefront of the charm jewellery trend – and there’s plenty more to come!