VIP Hospitality in Full Bloom

29th May 2024

To launch White Stuff’s new summer edit and activate our VIP campaign for the season ahead, we hosted a group of brilliant women at the RHS Chelsea Flower Show, to enjoy cutting-edge garden design and impressive floral displays, while donning the brand’s newest fits.

The invite enabled us to enlist new names for the brand as well as building on existing relationships, securing Giovanna Fletcher, Kate Thornton, Anna Whitehouse, Tanya Moodie and Candice Brown. Guests were treated to a three course lunch in the show’s notorious Spring Garden, menu curated by head Chef Skye Gyngell, of Spring, before experiencing the flower show, taking plenty of snaps, and enjoying a glass of champagne… or two). While the weather didn’t hold out, the rain certainly didn’t stop us!

Feedback on the new collection was overwhelmingly positive, with our guests loving their new looks and sharing social posts to a combined following of 2.9M, with three dedicated reels. Even better? Candice and Anna were both papped at the after party, enabling us to secure brand credits in Mail Online. driving further awareness for the eye-catching summer collection.