To launch White Stuff’s latest collection, we invited influencers Charlotte Manners, Nicole Ocran, Nina Cachia, Zoe De Pass and Julia in Disguise to a content creation experience, set against the idyllic background of Wilderness Reserve.

From the moment they arrived, they were greeted with eye-catching branded moments designed to spark their creativity, and with professional teams capturing every moment, our influencers ventured into the countryside, showcasing the Punchbowl collection in all its glory, against lush green fields, serene lakes, and enchanting woods – perfectly embodying the independent spirit of the White Stuff woman. 

It’s safe to say the trip succeeded in capturing the essence of the new collection, also building valuable, lasting relationships with our White Stuff influencer network.

As the content went live on their social channels, we brought White Stuff’s “summer is somewhere else” messaging  to life, generating social buzz to a reach of over 87K, with an average engagement rate of 6.7%.

We’ve got plenty more planned for White Stuff this summer – watch this space!