Streetwear label Places + Faces started life as a photography blog, showcasing some of the most influential faces of underground culture. Now internationally renowned for their parties, content and collaborations, the brand has partnered with the iconic Havana Club to create a unique collection of limited edition streetwear apparel and bottles.

Instinct was selected as the agency to amplify the partnership, targeting UK urban culture media with a quick-turnaround campaign. With emphasis on the exclusive aspect of the collection, product seeding secured coverage in titles Pause, Notion, Clash and more. Selected press took up our invitation to the official launch party at East London’s Night Tales, where secret performers and brand immersion made an unforgettable impact.