This month we made a BIG announcement…. we’ve opened a charity division of the business, named Good Instinct.

Like many of us, over lockdown we began pondering our ‘purpose’. We all came to the conclusion that we’d like to dedicate more time to charity work, supporting purpose-led organisations that might not have the necessary budgets to hire a PR agency. We thought, why should PR be such a luxury to so many worth organisations that need a voice? And so, our inspiring Deputy Managing Director Juliet put the wheels in motion.

For our launch, we supported female refugee charity The Lotus Flower to secure editorial and social coverage around a limited-edition print for International Women’s Day. Since, we’ve taken on children’s charity Barnardo’s to raise awareness for its pre-loved clothing range, through a celebrity retail campaign and VIP launch event.

Keep an eye out to see what we get up to – and if you know someone who might need support, please get in touch!