The House of Festive Spirit

3rd October 2023

Christmas in 31-degree heat? It’s NEVER too early to get in the festive spirit, so we hosted the ultimate immersive showcase to drive fame for Pernod Ricard UK’s extensive drinks portfolio, including G.H Mumm champagne, Absolut Vodka, Jameson, Beefeater and MALFY Gin, as well as newcomers such as Italicus Aperitivo and Greasy Fingers wine.

Positioning Pernod Ricard UK as the destination for every convivial Christmas moment, each of the four rooms had a unique festive moment in mind, from ‘Dialling up Dinner’ with a blissful glass of wine, enjoying a light-hearted board game while you natter with friends in ‘Sharing and Indulging’, to partying the night away in the ‘Festive Fun’ room, with a very welcome dose of Mariah Carey.  

96 media and influencers, including the likes of The Times, Conde Nast and Marie Claire, all joined us in our journey through the House of Festive Spirit, which included Lillet filled baubles to make your own spritz, to cocktails popping out from behind secret mirrors, and even a glimpse of the exclusive £4000 edition of the Beefeater Crown Jewel. Oh and don’t worry, we had blasting air conditioning units, to truly recreate that festive feeling as our guests took refuge on the hottest September day in years…

Media were immersed in the Pernod Ricard world, and while we nattered away espresso martini in hand, coverage for the portfolio was lined up in the likes of GQ, Elle, Cosmopolitan and Evening Standard. What a way to kick of the Christmas press office season!