The Fashion Team Takes On Festive Hospitality
As part of our client Christmas campaigns, we always love to throw in hospitality events where possible. Not only is hospitality a great way for media and influencers to engage with the brand and product offering, it’s one of the best ways to forge lasting relationships. Plus, they’re great fun….
So this year, we went bigger than ever with a host of events to target different kinds of media.
SEKONDA is a brand with ‘no time for nonsense’ – great quality, without the price tag. To truly embrace its ethos, what better activity than an all singing and dancing cabaret show at London’s notorious Proud Cabaret. We hosted media from titles including The Telegraph and Evening Standard, as well as influencers Zain Shah and Nikkita Chadha, and guests enjoyed the show with free flowing drinks and a 5 course dinner. Off the back of the event, we had four pieces of editorial coverage from those guests in attendance – job done!
Next, the big one – ABBA Voyage. White Stuff is all about making people feel good, and to celebrate its new partywear collection, we hosted media in a VIP suite, enjoying canapes and cocktails before dancing the night away to the most mind blowing show we’ve ever seen. Some of our special guests included ITV This Morning, Grazia, The Times and influencers Kat Farmer and Felicity Hayward.
And to round it off, our Italian heritage brand Replay hosted talent including Elliott Reeder, Jim Chapman and Roxy Horner to watch the England x All Blacks Rugby Union final. We decked out our talent in Replay fashion, securing strong social coverage from the brand as our VIPs enjoys the game from a VIP box.