Spooky Social with M&S Food

4th November 2019

M&S Food’s Halloween collection showcased the best of the spooky season, claiming their spot at the top of the (party-)food chain with Christmas around the corner.

In celebration of the exciting new range, we partnered with some of the UK’s leading parenting influencers to generate some ghoulish, eye-catching content, including @Mother_OfAll_Adventures, @DadOfTwo_RolandHall, @JourneyOf_MaisonMorgan and @ShellAndTheLittles.

With nearly 50 essentials for October entertaining, the M&S Food Halloween collection was directed towards families celebrating with a themed family dinner or party. As well as supplying revellers with treats aplenty the savvy campaign was targeted to link M&S memorably with seasonal entertaining in advance of the Christmas period. The Halloween range intcluded everything from show-stopping centre-pieces (mesmerising Meatball Mummy) party food (Hot Cheese Cauldron, Chick or Treat Bats, Pumpkin Patch Profiteroles), and fun, interactive goodies (Make Your Own Spooky Halloween Apples), not to mention Carving Pumpkins from only 65p!