Spilling our Guts with Tommy Hilfiger

31st May 2024

Seeing you tonight, it’s a bad idea right? To make noise for Tommy Hilfiger watches and jewellery in the lead-up to summer, we engaged top tier media and influencers by bringing together two all-American icons…. Yes you guessed it, we took over a VIP suite at The O2, to see our favourite pop queen Olivia Rodrigo. 

We were joined by media from the likes of Sheerluxe, The Times, GQ, Independent and Cosmopolitan, along with 5 influencers such as Lucy Moon (103k)  and Aya Ghandour (224k), amassing a total following of over 400K. On entry, guests were gifted their own Tommy Hilfiger watch, before enjoying dinner and drinks, and boogying the night away as we screamed Olivia’s iconic tunes at the top of our lungs…

It’s safe to say the event had the desired effect, enabling us to forge strong relationships with new media contacts – what better way to bond than over an Olivia Rodrigo break-up song?! All of our influencer attendees shared social posts featuring their new watch and tagging the brand, while we’ve lined up coverage on the likes of The Times, GQ, and much more as a direct result.

We’re on a roll with VIP hospitality… What’s next, Taylor Swift? We wish…

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