Sights, Sounds & Styles of Summer

5th April 2024

The latest White Stuff latest collection is all about memories made in the dreamy days of summer, off the beaten path, living like a local. Taking inspiration from a myriad of places, from garden parties in the British countryside to French flea markets and trips around North Africa. To showcase the newest launches and elevate White Stuff’s style credentials amongst key media and influencers, we hosted our first full press day for the brand at Mortimer House, with hero looks styled by Alex Fullerton, ex- Fashion Director at Stylist and Glamour.

The event space was decorated with all the sights, sounds and scents of summer holidays, from cactus’ and florals adorning the space, to cosy rattan seating areas. Over 60 media and influencers dropped by to explore the collection and soak up the summer vibes, with editorial attendance from the likes of Grazia, Red, Sunday Times STYLE, Stylist and Telegraph. Key influencers included Zoe de Pass (141K), Thaarani (64K) and Kelly Harrington (45K), who all had the opportunity to take home their favourite pieces.

In the evening, we invited a select few to an intimate art workshop hosted by illustrator Tony Green, with guests encouraged to take inspiration from the surroundings and draw anything which reminded them of blissful sunnier times. What’s not to love?

A resounding success, the event resulted in 149 social mentions to a combined following of 1.5M, with almost 50% of influencer attendees newly converted names for the brand. We’re also lined up countless coverage opportunities amongst key titles, receiving call-ins from the likes of Stylist, Good Housekeeping, Woman & Home immediately after the event. Bring on summer!