Sliding into Sandal Season with Olukai

3rd July 2024

To launch Hawaiian-inspired footwear brand OluKai’s summer collection, we brought the Aloha lifestyle (and the sunny weather) to Soho, treating press and influencers to luxury pedicures and a new pair of premium sandals from our seeding suite. 

Hosted at luxury nail and beauty salon Iris Avenue, the space was decorated with Hawaiian-inspired floral displays, with the collection displayed on a tropical swing for guests to peruse while they were pampered.

Joined by media including The Times, Grazia, and Daily Mail, as well as influencers @livpurvis, @kellouhar and more, amassing a total following of almost 600,000, guests got to try on the collection and take home their favourite styles. 

With resounding feedback on how comfortable yet premium the sandals looked and felt, the team secured leads with The Times and confirmed coverage with Woman & Home following the event. Our influencer attendees were also big fans, with @rhiannonflng and @bubblyaquarius taking theirs on holiday to shoot some content.

 Get ready to see OluKai making waves this summer!