Latest News from Instinct

Spritzing up our Summer

Spritzing up our Summer

Did someone say festival season?! We recently supported Lillet's very first festival activation by hosting influencers including The London Chatter, Stephanie Yeboah, Klaudia Cloud and Demi Colleen at Wilderness, for a weekend of Lillet Spritzes and other festival...

Hottest Homeware Collab of the Season

Hottest Homeware Collab of the Season

Hosting at home has never looked so good! Malfy Gin, the gin from Italy inspired by the Amalfi Coast, has partnered with uber cool ceramicist Laëtitia Rouget for the hottest homeware collaboration of the summer - the Malfy Gin x Laëtitia Rouget Aperitivo platter....

A Hun-tastic Collaboration

A Hun-tastic Collaboration

U ok hun? This month, we worked with two iconic brands on an even more iconic collaboration.... we combined Moonpig and Hunsnet to create a collaboration of cards and gifts, perfect for celebrating the huns in your life. The selection of cards incorporated gorge-y...

Creating a Splash for Absolut Cocktails

Creating a Splash for Absolut Cocktails

Absolut recently launched its brand new ready-to-drink trio, with a delicious choice of Absolut Espresso Martini, Absolut Strawberry Spritz, and Absolut Passionfruit Martini. To position the trio as the go-to cocktails to enjoy this festival season, Absolut called on...

Adventures by the Sea with White Stuff

Adventures by the Sea with White Stuff

White Stuff's latest collection takes inspiration from memories of endless, hazy days, hours whiled away by the seaside, little (and not so little) adventures. To celebrate the launch and create our own memories by the sea, we invited a selection of media to join us...

A Slice of Calm in King’s Cross

A Slice of Calm in King’s Cross

QVC has recent launched 'My Garden Escape at QVC' online and on the QVC app, to bring people together to share their passion for gardening, a new destination full of gardening inspiration, live expert tips and an ever-changing selection of garden products.  To raise...

Introducing… the ‘Wundersarnie’

Introducing… the ‘Wundersarnie’

Monkey 47 recently partnered with sandwich revolutionary Max Halley, whisking him away to Monkey 47’s home in the Black Forest to create the ultimate German sausage sandwich - AKA the ‘wundersarnie’. What makes it so special? It’s übercharged with Monkey 47’s secret...

Unleashing Creativity at Wilderness

Unleashing Creativity at Wilderness

To launch White Stuff's latest collection, we invited influencers Charlotte Manners, Nicole Ocran, Nina Cachia, Zoe De Pass and Julia in Disguise to a content creation experience, set against the idyllic background of Wilderness Reserve. From the moment they arrived,...

Reflecting on Purpose Led Projects

Reflecting on Purpose Led Projects

There are countless causes close to our heart here at instinct, from looking after our oceans to supporting the refugee crisis. Last summer we launched the charity arm of our business, Good Instinct, and have a few projects up our sleeve, but we wanted to reflect on a...

Culture Corner: Eco Edition

Culture Corner: Eco Edition

Off the back of our recent sustainability campaign with Plymouth Gin, with Earth Day falling last month, the team is back with another culture corner - but this time, eco edition! Read on to hear the team's recommendations of books, podcasts and pieces of journalism,...

Plymouth Gin Makes Waves

Plymouth Gin Makes Waves

Continuing its sustainability journey, Plymouth Gin has launched a brand new 'Ocean Edition' limited-edition bottle in partnership with ocean charity the Ocean Conservation Trust (OCT), its coastal neighbour situated just a stone’s throw away from the Distillery. The...

White Stuff Steps Back in Time

White Stuff Steps Back in Time

White Stuff is no stranger to an epic event (we're still reminiscing on ABBA Voyage...), but to launch us into the world of VIPs and build valuable relationships for the brand, we wanted to do something a little different. So, our VIP Director Jakki rounded up a...

The Launch of ‘Good Instinct’

The Launch of ‘Good Instinct’

This month we made a BIG announcement…. we’ve opened a charity division of the business, named Good Instinct.Like many of us, over lockdown we began pondering our ‘purpose’. We all came to the conclusion that we’d like to dedicate more time to charity work, supporting...

Monkeying Around With Monkey 47

Monkeying Around With Monkey 47

We’ve been off adventuring, on a VIP trip to the Black Forest in Germany, brand home of Monkey 47 Schwarzwald Dry Gin.Monkey 47 is premium batch-distilled and handcrafted gin that fuses British traditions, the spices of India, and the purity and originality of the...

Instinct’s Guide to Live Events

Instinct’s Guide to Live Events

It goes without saying, events are a key part of our industry and enable brands to truly transport press and influencers into their world. It seems the days of virtual events are over (thank god), and we’ve been in full swing event mode across all our clients, from...

Grace’s Guide to Client Relations

Grace’s Guide to Client Relations

The month of romance got us thinking about relationships, and how some of our longest-standing ones are those with our clients. Nine years of Disney On Ice shows, seven years with Diadora, and five years of QVC – it’s exciting having a part to play as a brand evolves,...

Sparking Change with M&S Food

Sparking Change with M&S Food

This month we were beyond thrilled to be back working with M&S on its new campaign, “Sparking Change: The National Challenge.” At a time where some of us are making bold (and slightly unachievable!) New Years Resolutions, M&S is challenging consumers to make...

White Stuff: The Re-Vamp

White Stuff: The Re-Vamp

This month, we were thrilled to start working with White Stuff, as the British brand appointed us to re-connect the much-loved high street staple to UK consumers. Re-vamping their look, White Stuff boasts an extensive offering across womenswear, menswear, and kidswear...

Caroline’s Tips for a Seamless Sell-In

Caroline’s Tips for a Seamless Sell-In

Since it’s Back to School month, we’ve been working on an instinct PR curriculum. With media outreach being a fundamental part of our work across all our clients, we like to think we’ve mastered the art – so first lesson is with our Publicity Director Caroline, with...

A Plymouth Gin Press Trip

A Plymouth Gin Press Trip

As we head into autumn (sad face), many of us are clinging on to the memories of summer. With international travel still not totally back to normal, over the past few weeks millions of Brits flocked to British beaches to enjoy a Great British staycation. With the...

Rosie Hits the Big-Time

Rosie Hits the Big-Time

We were thrilled to see our own Rosie Taylor (Account Director) nominated for PR Week’s prestigious 30 Under 30 2020. Rosie started at instinct as an intern almost 6 years ago and has absolutely flown through the ranks. We’ve always thought she’s the business – and...

Leave Nothing but Footprints with Plymouth Gin

Leave Nothing but Footprints with Plymouth Gin

With foreign holidays still a little up in the air – we’re not dusting off our bikinis and lilos JUST yet – staycations have increasingly grown in importance in the last year or so. With many Brits bound to flock to the South West this summer for home-grown holidays,...

Adulting with CEDER’S

Adulting with CEDER’S

After two years of supporting CEDER’S no/lo movement, we were very excited to launch the brand-new CEDER’S Pink Rose. This unique non-alcoholic spirit combines classic gin botanicals from South Africa combined and pristine Swedish water, with floral hints of rose and...

Jonathan Kirkby’s 10 Takeaways from 10 Years

Jonathan Kirkby’s 10 Takeaways from 10 Years

Happy birthday to..well us! You may have spotted on our social channels we’ve been celebrating a birthday here at instinct this month, as we reached the milestone of our 10th birthday. While we’ve been enjoying a glass of something fizzy and a slice of Colin the...

Dannii Minogue brings Petite Style to the UK

Dannii Minogue brings Petite Style to the UK

From disco royalty to fashion designer, this month Dannii Minogue joined the list of stellar household names at QVC UK for an exclusive – and super stylish – new fashion and jewellery range. Inspired by her own struggles finding clothes that fit off-the-rack, Dannii...

instinct Blooms with M&S Food’s Latest Collectable Craze

instinct Blooms with M&S Food’s Latest Collectable Craze

Following the huge success of the Little Shop campaign last year, instinct and M&S Food have partnered again, this time to launch Little Garden. With Spring just round the corner, M&S are making it ‘easy-peasy’ for families to get a little green fingered. 12...

Spooky Social with M&S Food

Spooky Social with M&S Food

M&S Food’s Halloween collection showcased the best of the spooky season, claiming their spot at the top of the (party-)food chain with Christmas around the corner. In celebration of the exciting new range, we partnered with some of the UK’s leading parenting...

Victory in sight with Lewis Hamilton and Police

Victory in sight with Lewis Hamilton and Police

Italian lifestyle brand Police set pulses racing this month with the launch of their latest collaboration with Lewis Hamilton. The F1 Champion’s first ever eyewear collection made its debut to coincide with the September Grand Prix, with instinct on hand to launch the...

Interior wisdom with Erica Davies

Interior wisdom with Erica Davies

A second range of sumptuous homeware is a hit for Erica and QVCUK We’re celebrating the launch of a second showstopping homeware collection from Influencer and interior design hero Erica Davies, exclusively for QVC UK. To allow Erica to share her insights around the...

Making a Splash with Campo Viejo

Making a Splash with Campo Viejo

We created the most sensible idea we’ve ever had for our friends at Campo Viejo this Summer, the construction of a wine fountain on London’s South Bank. We were only a little bit sad to learn that the six-meter, Mediterranean-style plumes couldn’t contain actual wine,...

Underground rising: Places+Faces meets Havana Club

Underground rising: Places+Faces meets Havana Club

Streetwear label Places + Faces started life as a photography blog, showcasing some of the most influential faces of underground culture. Now internationally renowned for their parties, content and collaborations, the brand has partnered with the iconic Havana Club to...

It’s Not Just Any Shop…It’s M&S Little Shop

It’s Not Just Any Shop…It’s M&S Little Shop

The promotion that has taken the world by storm, has finally arrived in the UK with a little PR help from instinct. In time for the long summer holidays, M&S Food launches Little Shop – a globally renowned collectables campaign which counts mega star Katy Perry as...

Malibu Strawberry Spritz-ing Up Monday!

Malibu Strawberry Spritz-ing Up Monday!

instinct adds another Pernod Ricard UK brand to their consumer PR drinks roster with Malibu Strawberry Spritz. The six week campaign will see the agency handle the launch in the run up to summer, positioning the drink as the must have high summer beverage for young...

Real Life Heroes Take to the Streets

Real Life Heroes Take to the Streets

We are supporting the leading veteran’s charity Help for Heroes, to generate awareness for its new range of men’s tees available through Debenhams. With all profits going to Help for Heroes, the t-shirts will help to rebuild the lives of wounded, injured and sick...

Beefing Up Our Client List!

Beefing Up Our Client List!

instinct’s win adds a further Pernod Ricard UK brand to the consumer PR agency’s drinks roster Consumer PR agency instinct has been appointed by drinks giant Pernod Ricard to handle the UK launch of Beefeater Blood Orange, the latest flavour from the world’s most...